SEO Blog Post

Theres a lot of talk about social media marketing and a lot of debate about the ROI but here my take on why you should invest time, resources and energy into building a profile across different social networking platforms and how you can use your profile to drive traffic to your website.

Before you begin to jump onboard the social media marketing train though, take a look at what’s out there right now across the social media landscape and you’ll see a whole host of social networking sites popping up on a daily basis, each offering games, music, gadgets and other attractions to lure you away from your business goals.

So, to avoid wasting your time, energy and money (after all time is money) here is a three point plan to making a success of your social media marketing campaign;

First, decide who you are and who you want to be in the social media sphere. Branding is the key to unlock the door to any good marketing campaign and if you get this step right you can attract the right type of prospects and leads to your profile page whichever social networking site you join. Get this wrong and you will struggle to see the light of day with all those group invites, free gifts and invitations to play that will land in your inbox or on your profile page.

Next in your plan to conquer the social media world should be a research phase. Start out with a list of twenty popular social networking sites and find out if your customers wuold use this type of platform. This is easy to do but very important because the last thing you want is to waste your time, efforts and energy on facebook if all your customers are on Zenzuu or some other niche social networking site.

Okay, so now you’re ready to go you need to take a few more moments to listen to what’s happening out there. Don’t rush into your new social networking site like a mad man (or woman) screaming and shouting about your business, product or opportunity or you will quickly find that the community isolates you. Social networking sites are just that; social.

This is where the fun begins. Add value to the social media party. Entertain, educate and interract in a way that you would be happy with and the social community you’re speaking to will accept your networking efforts and listen to what you have to say.