Search Engine Optimization, or SEO, is the process whereby web sites are made to index highly on a Search Engine Results Page, or SERP. In SEO terms, the only SERPs that matter are the first three. An excellent SEO company , however, will place its clients on the first SERP, as many web surfers don’t bother looking past even the first place in fact, a surprisingly large number do not even scroll below the fold, the cut-off point where all information is first displayed on the screen before scrolling becomes necessary to view the remainder of the webpage.
Therefore good SEO is vital to business success on the web. In the old days, when search engines first made their appearance, everything was based simply on keywords, or search phrases, individual words that might suggest to the search engines text string analysis that a certain website, full of these keywords and phrases, was about the subject related by the keywords.
As an example, a page of the word bananas would appear, to these early search engines, completely about bananas. Such a webpage would rank highly on these engines’ SERPs. As can be imagined, this technique was much too simplified, as devious marketers began fighting over specific keywords not by making applicable content ( something about bananas ) but only sticking the keyword all over their page or perhaps their whole site ( anything with bananas ). This practice, known as keyword-stuffing, made the search engines grow up in a hurry.
Today many search engines are really sophisticated and weigh a substantial number of factors before deciding on relevancy. They also change their procedures, or formulas for computing relevancy, from time to time in order to not be used by folks who guess properly at their methods. Thus SEO has become a professional’s business now, and now not the amateur’s game of years past.
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